İş məlumatları

Bakı

Şəhər

Marketinq mütəxəssisi

Vəzifə

Tam-ştat

İş rejimi

Marketinq

Sahə

Marketinq menecment

Kateqoriya

İş barədə məlumat

• Knowledge of the market:
• Monitoring changes in market size (volumes, value, market shares of market players)
• Knowledge of the needs and profile of customers (B2B, B2M, B2C) through market research, desk research, and feedback from the field
• Apply competitive intelligence
• Follow environmental trends, meaning study of macroeconomic, legal, and technological factors that may impact consumers and merchants of the various products and services
• Value proposition development and management:
• Definition of segmentation
• Definition of market positioning based on USPs (Unique Selling Proposals)
• Definition of the promise to customers
• Design of the offer
• Product management:
• Based on the value proposition, definition of development plans (roadmaps) for the underlying products
• Launch of new products:
• Conduct opportunity analysis
• Conduct product development (including user experience)
• Conduct preparation of the commercial launch (internal and external communication, training of sales teams, development, and production of sales support)
• Monitoring and management of existing products:
• Monitoring the commercial, financial, and operational performance of products
• Monitoring pricing of products
• Continuous monitoring of profitability and product margin
• Monitoring of the evolution of competition prices compared to current pricing
• Implementing strategies to defend our price levels
• Coordination and implementation of the necessary pricing changes
• Organization of the go-to-market strategy:
• Definition of communication needs in order to create communication plan 
• Preparation of briefing for external and internal communications and commercial actions
• Development of the content of the sales support material

NamİZƏDƏ TƏLƏBLƏR

• Bachelor’s / Master’s Degree in Marketing;
• Minimum 5 years of experience in marketing/ product development/ project management; Digital marketing experience is preferred;
• Project manager skills and ability to lead multifunctional projects;
• Analytical skills;
• Presentation skills;
• Strategic mindset;
• Analytical thinking;
• Ability to translate consumer needs into business requirements;
• Creative skills for contributing new and innovative ideas;
• Solution oriented, pro-active, assertive, agile approach;
• Organizational skills in compliance with deadlines and multitasking;
• Well developed verbal and written communication skills;
• Fluent level of Azerbaijani, Russian & English languages.

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